The Challenge
Adidas Basketball needed fresh, tournament-specific graphics that would resonate with young athletes while maintaining brand consistency across multiple basketball events. Working with Clark at Shirts & Skins Basketball in Tualatin, OR, we faced the challenge of creating distinctive designs for everything from youth jerseys to championship apparel that would stand out in crowded tournament environments.
The Solution
Over 20 years of collaboration, I developed a systematic approach to tournament branding that balanced bold typography, dynamic layouts, and basketball-specific imagery. Each design solution considered the context of tournament identity, apparel hierarchy, youth appeal, and brand consistency.
The Results
The designs successfully elevated tournament experiences across multiple Adidas Basketball events, creating memorable visual identities that athletes and families connected with. The ongoing 20+ year partnership demonstrates the effectiveness of these solutions in serving both brand objectives and athlete engagement.