ARTCENTER GRAD SHOW

2025 Capstone.

eBay Motors — image 1 eBay Motors — image 2 eBay Motors — image 3 eBay Motors — image 4 eBay Motors — image 5 eBay Motors — image 6 eBay Motors — image 7
01 / 07

eBay Motors

A brand strategy capstone resolving the tension between Trust and Thrill for the automotive marketplace — from research and positioning through platform and campaign design.

  1. Brand Strategy
  2. Research & Positioning
  3. UI/UX
  4. Campaign Design
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NoTwoWays — image 1 NoTwoWays — image 2
01 / 02

NoTwoWays

Brand strategy for a UK footwear brand built around “The Pitch Punk” — a target defined by defiance, individuality, and creative energy.

  1. Brand Strategy
  2. Audience Definition
  3. Positioning
  4. Footwear
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URGE — image 1 URGE — image 2 URGE — image 3 URGE — image 4 URGE — image 5 URGE — image 6
01 / 06

URGE

A full identity rebrand for a streetwear subscription service — sharpening the brand voice, visual system, and drop experience.

  1. Brand Identity
  2. Rebrand
  3. Streetwear
  4. Art Direction
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