The Challenge
Grenade needed fresh apparel graphics for their action sports lifestyle brand that would resonate with the PacSun and Zumiez customer base while maintaining the brand's edgy, rebellious identity.
The Solution
I developed a series of bold, street-inspired graphics that captured the energy of action sports culture, combining aggressive typography with dynamic imagery that appealed to the youth market.
The Results
The apparel line successfully launched in major retail chains, strengthening Grenade's presence in the competitive action sports apparel market.