The Challenge
SD Legion needed a comprehensive marketing campaign for their 2021 season that would build awareness for professional rugby in San Diego while driving ticket sales and fan engagement.
The Solution
I developed an integrated campaign spanning digital advertising, social media content, game-day graphics, and promotional materials that captured the intensity and camaraderie of rugby culture.
The Results
The campaign successfully supported the team's season goals, creating a cohesive visual identity that resonated with existing rugby fans while attracting new audiences to the sport.