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Matt Turney — Designer San Diego, CA, USA
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San Diego Wave FC

2022 Season Digital Media

Client San Diego Wave FC
Category Digital Media
Role Creative Director

The Challenge

San Diego Wave FC, a new NWSL expansion team, needed compelling digital media content for their inaugural 2022 season. The goal was to create engaging social graphics and promotional materials that would build excitement around the team and highlight key player milestones.

The Solution

Developed a comprehensive suite of digital assets including player milestone graphics, social media content, and billboard campaigns. The visual system celebrated key achievements like Sheriden's 20 shutouts and Alex Morgan's 50 goals while maintaining brand consistency across all touchpoints.

Sheriden 20 Shutouts Graphic Morgan 50 Goals Graphic Wave FC Social Media Wave FC Digital Campaign Convention Center Billboard Alex Morgan 50 goals graphic Kailen Sheridan 20 shutouts graphic Convention Center billboard Wave FC story graphic

The Results

The digital media campaign helped establish San Diego Wave FC's brand identity in their first season, generating significant engagement on social platforms and creating memorable visual moments for fans throughout the season.

SD Legion Rugby Photopop