The Challenge
During the "Bringing Back the Brown" era, the San Diego Padres needed compelling digital media and sales collateral that would excite fans about the franchise's return to its classic color scheme while driving ticket sales and engagement.
The Solution
I created a comprehensive suite of digital assets including social media graphics, email campaigns, and sales presentations that celebrated the team's heritage while maintaining a modern, professional aesthetic.
The Results
The digital campaign successfully supported one of the most celebrated rebranding efforts in MLB history, contributing to increased fan engagement and renewed enthusiasm for the franchise.