The Challenge
AMC Theatres needed promotional content for the theatrical release of Anchorman 2: The Legend Continues. The goal was to create engaging marketing materials that captured the comedic spirit of the film while driving ticket sales.
The Solution
Designed Ron Burgundy's Guide to Dress for Success—an infographic that played on the film's iconic character while providing humorous fashion tips. The content was used across AMC's digital and social channels to promote the film's release.
The Results
The infographic generated significant engagement on social media and was featured in AMC's promotional campaign for the film. Art Direction by Irene Roberts, Animation by Garry Gatchalian.